If you can’t even spell what you sell….

13 Feb

This post is for my Design III students, who are designing a corporate identity for a fictional coffee house. This is a sign advertising a coffee shop (in yes, Omro) that I drive by twice a day. I like to drink coffee on my commute, though I’m not compelled to stop here. At all. It pains me to criticize an independent start-up, especially in this economy. I could be missing out on a phenomenal product inside. But seriously… put some effort into it, folks.

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