I (Heart) Little Golden Books

22 Nov

I can’t imagine that anyone reading this hasn’t encountered a Little Golden Book at least once in their lifetime. I bought a small stack of vintage titles for Rinn this weekend, and it only renewed my love for this venerable series. Every book features the distinctive golden spine and (in my humble opinion) the best script font ever, as seen in the logo/wordmark.

The first twelve titles were published (during wartime) in the fall of 1942, and new titles have been coming out ever since. Though the parent publisher has changed several times (LGB were started by Simon & Schuster and are now owned by Random House), Golden Books were printed for many years by Western Publishing in Racine. According to Random House, Little Golden Books were designed to be affordable at a time when most children’s books were considered to be a “luxury” for many families. Nearly 70 years later, they remain among the most affordable of children’s titles — especially when you buy them second-hand.

Of course, I also find them to be a fascinating record of recent history. See, for example, the images below. And compare Gordon’s experience as an airline passenger with your own! (And is that a gentle stab at train travel? Hmmm.)

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