I’d rather have Garamond protect me.

4 Nov

I just saw this while reading the New York Times site over lunch. Did hipsters take over the insurance giant?

Now, you all know that I love certain hand-drawn and eccentric typefaces, but I’m much more conservative when it comes to matters like finance and insurance. What’s next, Curlz at the bank? Giddyup at the doctor’s office? Sometimes typefaces need to radiate trust and security. And this just doesn’t do it.


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